The concept centers around a jam session in NY with Japanese-American musician Takuya Nakamura, who by nature of his experimental, rule-breaking craft, embodies the shared outlook inherent with the skate mindset. The underpinning messaging for the concept is “a uniform for craft” and will leverage an abstract enigma to drive interest and position the hyper-refined styles within this capsule.

Project: Converse X A-Cold-Wall* Canvas Chuck 70 Global Campaign
Date: July 2023
Creative Directors: Justin Jiang (Converse), William Slocombe (A-Cold-Wall)
Film Director and Photographer: Lucas Chemotti