AS-1 Pro is built for skateboarders and was created by a skateboarder who obsesses over the design process. From materiality to geometry, from colors to silhouette, from style to performance, this shoe is an elegant amalgamation of countless considerations. Just like the design, Alexis Sablone also embodies many roles. We want to celebrate the complexity that went into the design and the multiple elements that impact Alexis.

Powers of Ten depict the relative scale of the universe according to an order of magnitude based on a factor of ten. Using this film as a conceptual and stylistic inspiration for this project, we want to explore the theme of space and time through film and photography.

Project: Alexis Sablone AS-1 Pro Global Campaign
Date: May 2023
Creative Director: Justin Jiang
Film Director: Colin Reade
Photographer: Matt Price
Installation Design: Alexis Sablone