In an age of computer-generated imagery, Laika is known for its unique approach to filmmaking, enhancing the artisanal stop-motion technique with technological innovations. Converse By You is a platform that enables consumers to participate in the making of a Chuck and create stories of their own. While aiming to create eye-catching assets that hero the characters from the movies, the concept is also inspired by the important role craftsmanship plays in creativity.

Project: Converse X Laika Global Campaign
Date: November 2022
Creative Director: Justin Jiang
Photographer: Robin Stein