The XXHi is an iconic Converse style that first debuted in 2006. Martine Ali’s first memory of seeing the silhouette was in a magazine during the Y2K era. Inspired by its fashion and aesthetics, Martine is bringing back the XXHi along with an apparel collection through the lens of her forward-thinking personal style. The exaggerated hardware on the sneakers is inspired by iconic trends—think over-the-top accessories and belts slung across low-rise jeans. We are bringing them all back.

Project: Converse X Martine Ali XXHi Global Campaign
Date: March 2024
Creative Director: Justin Jiang
Photographer: Alexis Gross
Production: AlivePro.Co