Incubate Showroom takes place during Paris Fashion Week and invites pinnacle accounts for a preview of the collaboration products to come. For this summer edition, the design focused on creating three distinct zones of storytelling: Heritage/DNA, All-Star Pro BB, and CX. These zones each took up a different shape as their footprint: a line, a rectangle, and a circle. Drawing inspiration from the brutalist design of CX, elements of brutalism such as sculptural apertures, bold extrusion, and consistent datums were applied as formal motifs. Although these zones served different products, they all followed the same 900mm vertical module, utilized diagonal planes, and employed the same light tubes. The "bumper" extrusion of the CX zone rested on top of the handrail and hovered over the stairs as people navigated to the bottom floor.

Project: Paris Showroom FW19
Location: Paris, France
Date: June 2019
Experience Design Lead: Justin Jiang
Fabrication: ANY